Unicorn Booty is a social media platform that connects the community with gay-friendly businesses. To see us in action, peruse past contests here.

Comment To Win

Meet gay-friendly businesses every day. That's Unicorn Booty!

And through our Daily Gay Giveaway, you can win great stuff and learn about gay-friendly businesses! Most days, we give away a product/service from a different featured company. All you have to do to win is leave a comment on our homepage.

The winner will be chosen randomly from the total number of entries every evening at 9pm PST, using a series of tubes, lever and pulleys that connect us with the Unicorn Oracle. The winner will be contacted, and we will get that free stuff in the mail post-haste! Unfortunately we have to use everyday forms of transportation because Booty the Unicorn is usually hungover and can't be trusted with the mail...such is the glam unicorn life!

Share For Extra Luck

You get one extra entry for each share on Facebook and Twitter.

How to Share UB
and get extra luck!

We're asking for your help in spreading the Unicorn Booty gospel, because the more people we have on the site, the higher quality sponsors we can bring in. The bonus is that we get to show companies how beneficial it is to market directly to the gay community. We gays spend $825 billion a year - supporting businesses that support us is the surest way to real and lasting change. Who are you supporting with your hard-earned cash?

We Give Back

AND as if Unicorn Booty wasn't already awesome enough, we give 10% of net proceeds to non-profits conquering LGBT issues! We rotate non-profits quarterly, so that we can spread as much wealth and awareness as possible. The non-profits will not only gain a financial boost from partnering with us, but will also benefit from increased awareness and visibility. We will prominently profile each quarter's non-profit, and encourage our community to contribute time, money and positive thoughts! We are proud to announce that our first non-profit partner is the Seattle-based Lifelong AIDS Alliance.

We are always looking for new non-profits, so be sure to drop us an email with any suggestions!

We know you are busy, and we are pleased to have a moment of your day. We are going to sell you on the Booty. We will tell you who we are, what we do, and how it will benefit you.

Download the Sponsor Kit (2mb)

Consider your overall marketing budget for 2010. How much of it is geared towards traditional marketing? How much are you spending on TV, radio or print ads? Now consider how much of your marketing budget is set aside for online advertising. How much are you spending on PPC campaigns? How much are you paying per conversion? How much of your budget is geared toward social media?

As we get further down your marketing funnel, social media is likely to be at the bottom. It is usually lower priority, because not every business has the time, resources or knowledge to implement an effective social media play. This is where Unicorn Booty takes over - we are less expensive than a traditional media campaign and far more memorable than a PPC campaign for your potential customers.

Please contact us at sales@unicornbooty.com, or call us between 9am and 5pm PST, any day of the week, at (415) 779- 2132.

All the best to you and yours,
Nick Vivion / Kevin Farrell

Read More

"The total buying power of lesbian, gay and bisexual adults was projected at $712 billion in 2008 and expected to exceed $835 billion by 2011."

(2007 harris interactive and witeck-combs communications)

“58% of LGBT adults were more likely to purchase everyday household products and services from companies that market directly to gays and lesbians.”

(2007 witeck-combs)

We guarantee that we can provide a lower CPI average than you are currently getting with your PPC campaigns or 110% money back.

Download the Sponsor Kit (2mb)

What We Do....

Unicorn Booty is a daily contest site for the LGBT-aware community. LGBT-aware includes anyone who identifies as gay, lesbian, bisexual or transgendered, as well as their friends, family and others who acknowledge the community.

Not every company has the resources to develop long-term social applications or to hire a full-time social media person. Unicorn Booty is an integrated social media solution, a turnkey interactive marketing campaign that you purchase for a day.

Everyday we give away a product from that day’s sponsor. Starting at 12:01am PST, the sponsor company gets full takeover of our homepage, including a custom video by a youtube partner. The community is informed about that day’s product through twitter, Facebook, youtube, Flickr, buzz and other social media platforms. Users can also get additional entries to win by re-tweeting or sharing that day’s product with their networks. At 11:59pm, we close comments and switch over to the next day’s product. We then tally the votes, pick a user at random, and announce the winner at 10am PST. The cycle continues for 365 days a year, and the buy-a-day price increases by $3 every day.

Download the Sponsor Kit (2mb)

“As of April 2009, three in four adults (75%) report purchasing a product online.”

(February 2010 pew research center)

What You Get On Your Big Day....

  • Targeted traffic from consumers interested in learning about your product.
  • Complete takeover of our homepage.
  • A fun and compelling video from a youtube partner interacting with your product.
  • Photos of us interacting with your product on Flickr, twitter, Facebook and more.
  • Links back to your site/product/service or whatever else you prioritze.
  • Multiple insertions into our twitter, Facebook, buzz, Flickr.
  • $10 in Facebook ads targeted directly toward your fans.
  • Your product gets viral (exponential) exposure As users share with their networks to get extra entries into the competition.
  • Increased traffic to your own site, with increased sales due to our coupons and cross-promotions.
  • Increased social media mentions across several networks.
  • Increased brand awareness and affinity.
  • Enhanced authenticity, because rather than paying for a click or a static advertisement, you are getting a textured and nuanced experience that builds organic trust in your brand.
  • All of our past contests are archived on our site and social accounts, so this means your sponsored day stays evergreen and SEO-friendly.

How To Sponsor A Day...

1. Buy A Day

PICK YOUR DAY

Scroll through our calendar to find the day(s) that work best for your business. Perhaps you are launching a product or maybe you want to snag a spot for the holiday season. Whatever you have to sell, we can promote it. We recommend choosing your day(s) strategically, because cross-promotion is best.

PAY VIA PAYPAL

Paypal accepts all major credit cards and bank accounts. It's safe, simple and secure!

Questions? Awesome. E-mail us for answers.

2. Introduce Yourself

TELL US ABOUT YOU

Upon confirmation of payment, you will be asked to answer a few questions. We need your help, as we want to work with you to make this a most successfull partnership. Please be honest and thoughtful, as this helps achieve your goals. This is also the place to let us know if you need consulting about what product to giveaway, or have any other questions!

FOCUS US

Is there something in particular that you want to promote? Focus us! If you want more Twitter followers, or Facebook fans, or to increase traffic to your main site, then let us know and we will put most of our efforts into accomplishing that goal. This helps manage expectations on all sides, and also makes a more successful day for you. Also, give us a discount code to share for purchases on your website - it will drive more traffic to your site, and continue to add transactional value even after your sponsored day is over!

3. Enjoy Your Day(s)

LETS HAVE SOME FUN

On your day, it will be all about you!

PHOTOS, TWEETS, VIDEOS, OH MY!

  • The front page totally dedicated to your product/service/brand.
  • Blog post, and mentions on Twitter, Facebook and Buzz.
  • Pictures with your product will be up on our UB Flickr group, add them to our fan page, and post them to Twitter.
  • Our video on YouTube will go live, and it will be front-and-center on the main page.

You can link to any - or all :D - of our social networks on your site to help promote. The more fun you have with it, the more successful it will be for us all!

We continue to interact with our audience throughout the day, and provide as many interactions as possible. The winner will be announced at 10am PST the following morning.

Questions? Awesome. E-mail us for answers.

After Your Day...

RESULTS, DELIVERED

After your day, we will deliver our results to you: pageviews, bouncerate, time on site, video views, number of interactions (comments, re-tweets, re-posts, social media shares), a breakdown of any press coverage/mentions, and final number of entires into the contest. We will also send along the name and contact information of the winner (pending their approval), in case you would like to interview them for your blog - another great way to extend the promotional life longer than just the one day!

NEXT TIME

Let us know what we can do better and we look forward to making you into a repeat sponsor!

Contact Us Now

Have a business? Go ahead and Buy Your Day

Unanswered Question? Contact us anytime.

Unicorn Booty is a social media platform that connects the community with gay-friendly businesses.